NHL Network 
NHL Tonight: Summer Campaign
Concept: SKATES IN THE SAND
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This project originally started as a print ad to promote our first ever NHL Tonight offseason coverage. In previous years, NHL Network would go black during the offseason because they didn't have any content. This was a new opportunity and our department took advantage of it. The print ad was so well received NHL Network decided to budget a promo campaign where we would shoot different concepts at several locations. Below you will see the print ad and the spots NHL Network ended up rolling out during the summer months. I was even able to put my acting skills to work, starring in the Fishing promo.