MLB.TV
Target audience: Baseball Foodies/Fans, Ballpark Regulars, Season Ticket Holders
Concept: OVER THE PLATE
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When MLB's Sponsorship department came to me to help brand this exciting new concept, I saw it as a opportunity to tap into the many finger foods found in ballparks that season ticket holders have come to love. I worked with my team to develop the logo, color palette, design aesthetic of each scene, and animation style. With so many brands using the typical flat, vector, and photographic visuals for food shows, my art direction was to push for a 3D package where the colors and the food popped off the screen, almost to the point where the viewer felt like they could reach out and grab it. My direction mixed with motion designer Eddie Wiseman's skill set created a fun and visually engaging graphics package.

You can watch episodes of Over The Plate at the link below!